You have a story. Let's coax it out.

A writing coach in an app. It asks one question at a time, turns your answers into premise, characters, and chapters — and never asks you to know what a "logline" is. Your first book, actually started.

Apply for the beta Files you own · markdown in your folder · no lock-in
How it works
How it begins

Not a blank page. A conversation.

Tell the coach what's in your head, in your own words. It does the craft — then shows you what it heard before a single word is saved.

Coach
What's the moment your story keeps coming back to — the scene you can already see?
You
A lighthouse keeper finds a boat washed up. There's a kid in it, asleep, holding a map of an island that isn't on any chart.
Here's what I heard — should I keep it?

A solitary lighthouse keeper's ordered world breaks open when a shipwrecked child arrives carrying a map to an impossible island — and keeping the child safe means following it.

Keep itSay it differently

That's the whole interface: your words in, your story back — confirmed by you, every time.

What it does

The craft is carried for you.

🌱

Coached from the first idea

Premise, characters, world, structure — built from a guided conversation, kept current as you write. The coach remembers everything, so every suggestion sounds like your book.

⚡️

Capture it anywhere

Ideas don't wait for your desk. Speak or type a stray thought on your phone and the AI files it in the right place — a character detail to the character, a plot turn to the outline.

"Mara should limp from the storm in chapter two"
→ filed to characters/mara.md
🎧

Hear it. Say the fix.

coax reads your chapters aloud in a voice worth listening to. Catch a line as it floats past, and revise it by speaking.

…the harbour was quiet that morning, and Mara counted the boats twice before she spoke…
"make this tenser" → a rewrite, in your voice, to keep or toss.
Where you write

The desk and the walk are different places.

So they're different apps. The Mac is where the book gets written. The phone is where the idea gets caught before you lose it.

On your Mac — the studio

Sit down and write it.

One room, no modes: your documents down one side, your prose in the middle, the coach in a column beside it. You can see the whole book and the conversation about it at once.

  • The coach sits beside your prose — not in a popup you dismiss
  • Edits land in the thread you're already reading
  • Hear a chapter read aloud, catch the line that's wrong
  • Dictate instead of typing, when the typing stalls
  • Tasks that come out of the coaching, not a list you maintain
On your iPhone — the companion

Catch it before it's gone.

The idea arrives on a walk, not at a desk. Speak it, and coax files it where it belongs — not into a notes app you'll never open again.

  • Say it out loud; it lands in the right chapter
  • A character detail goes to the character, a plot turn to the outline
  • Read and edit the draft full-screen when you want to
  • Listen to what you've written, anywhere

Same project, same files, already there. Nothing to export, nothing to sync by hand — it's one folder you own, on both.

Files you own

Your book is a folder.
Not our database.

Every chapter, character, and note is a plain markdown file in a folder you choose — synced by your iCloud, readable in any editor, forever. There's no export button because there's nothing to export from. If you delete coax tomorrow, you keep the book.

The Lighthouse Chart/
├─ chapters/ ch01.md · ch02.md
├─ characters/ mara.md · idris.md
├─ world/ the-island.md
├─ outline.md
├─ summary.md
└─ tasks.md

Be one of the first to start your book.

coax is in private beta on the Mac, with the iPhone companion alongside it. Free while it's in beta — the coach comes with starter credits, and your files are yours from day one.

Apply for the beta

Sign in, answer a few questions about the story you want to write, and we'll be in touch. We're letting people in a handful at a time so we can actually listen to them.

Not ready to apply? Leave your email and we'll tell you when there's news.